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In 2023, a federal court ordered Raw, the rolling-paper powerhouse, to stop making certain claims on its packaging, including that its organic hemp papers are unrefined, made from the center of the stalk, or made from natural hemp gum. Forbes magazine characterized the company at the time as relying on deceitful claims and aggressive hucksterism. There are also promises made on booklet labels that, while not deceptive, are hard to parse: Theres no industry-standard definition for what terms like thin and slow burning actually mean

Kentucky Tobacco: Earthy and nutty, enhanced by fire-curing to release the plants natural resins, resulting in a robust flavor

The name '"Marlboro"' was registered in the US in 1908 although no cigarette was marketed under this name until 1923

Lisa Wade, PhD is an Associate Professor at Tulane University

Organic Hemp line made from pure hemp

Cultural Strategy