BYRRH - Warming up When it's Cold Magazine Advertisement 1931 RefPO#08 Such a stable of impressive

Such a stable of impressive artists gave Chaix the opportunity to line up major accounts to try and replicate Cheret's successes

prints and reproductions of artwork to the general public

This print is from Etienne Muller's graphic design book

This poster

The magazine print was designed by Eileen Harris

BYRRH - Warming up When it's Cold Magazine Advertisement 1931 RefPO#08 Such a stable of impressive"Brrr,,,! When it's cold BYRRH and it's warm!" This print is part of an advertising campaign for BYRHH Vin Aperitif Au Quinquina, a wine based apritif made of red wine, mistelle, and quinine. Created in 1866, it was popular as a French apritif. With its marketing and reputation as a "hygienic drink", Byrrh sold well in the early 20th century. It was even exported, despite the similarity of its name to "beer", complicating sales in English and German