Alter Ego Italy TF Brown Iris (Choose Your Color) Shade:5/72 Light Chestnut Brown Iris Apply a small amount of

Apply a small amount of the paste to damp or dry hair

Its gentle texture enriched with a precious mix of nourishing oils

Enriched with Goldwell's innovative Intralipid Complex

Gentle and suitable for all hair types

Massage gently

Alter Ego Italy TF Brown Iris (Choose Your Color) Shade:5/72 Light Chestnut Brown Iris Apply a small amount ofAlter Ego Italy Technofruit Color is a permanent ammonia cream color with 122 intermixable shades across 24 color families. Covers up to 100% gray hair, lightens up to 5 levels, and nourishes with a Keratin Delivery System featuring Mangosteen, Coconut Oil, Cotton Oil, and Honey for vibrant, brilliant color and total coverage. PPD free formula. Easy to mix and apply with a creamy, conditioning texture.