While the government and health officials recognized the tragic effects of tobacco, it wasnt until 1998 that the Surgeon General finally, officially declared them a health hazard
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Challenges like rising anti-smoking regulations in the 1990s were met with pivots to sponsorships, such as Formula 1 racing teams, which boosted brand recall across the continent
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The positive messaging used on the Canadian inserts was considered motivational and inspirational, and contrasted with the on-pack warnings
Again estimates based specifically on cigarette only smoking were slightly higher than those shown in Table 8 9.52 (7.89-11.49, n = 38) for all lung cancer, 20.85 (14.84-29.29, n = 8) for squamous, and 6.05 (3.69-9.92, n = 7) for adeno