The article took up the cause of the tobacco industry against the findings of the Surgeon Generals report and other studies associating cigarette smoking with ill health, and it concluded, At the moment, all we can say for sure is that the cause of cancer isnt known and that there is absolutely no proof that smoking causes human cancer. Before its publication, the article was heavily promoted in advertisements appearing in the daily press, and a couple of months after publication it got even more publicity, slightly less favorable, when a story in the Wall Street Journal disclosed that Stanley Frank had become an employee of Hill & Knowlton, the public-relations people employed by the Tobacco Institute
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