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The Startup Way is an absolutely critical guide and toolkit
this Twenty-Fifth Edition of ANNUAL COMPARATIVE POLITICS provides convenient
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Publisher: Usborne Publishing Ltd
Brand Stretch - Why 1 In 2 Extensions Fail, And How To Beat The Odds Crispin Rodrigues The Startup Way is anStretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.
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