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Ben Goldacre
“It was a throwaway comment
Then she falls into a gruesome nightmare
not knowing that their paths had crossed a long time ago
Revealing case studies explore examples of successful art direction
Serendipity : Accidental Discoveries in Science Condition:Well Read Ben GoldacreMany of the things discovered by accident are important in our everyday lives: Teflon, Velcro, nylon, x rays, penicillin, safety glass, sugar substitutes, and polyethylene and other plastics. And we owe a debt to accident for some of our deepest scientific knowledge, including Newton's theory of gravitation, the Big Bang theory of Creation, and the discovery of DNA. Even the Rosetta Stone, the Dead Sea Scrolls, and the ruins of Pompeii came to light
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