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The one whose name she doesn't even know
the mystery that is at the heart of all subsequent claims about his divinity
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scores of friends and enemies
' – The Times'Classic
The Tipping Point : How Little Things Can Make a Big Difference CoverNotAvailable The one whose name sheThe tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon,
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