Building a Chain of Customers : Linking Business Functions to Create the World Class Company Military -Using a ladder and a

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Building a Chain of Customers : Linking Business Functions to Create the World Class Company Military -Using a ladder and aRichard Schonberger, in his fourth and most important book yet, introduces a powerful new that the many links between and within the four main business functions design, operations, accounting, and marketing form a continuous "chain of customers" that extends to those who buy the product or service. Everyone has a customer the next department, office, shop, or person at the hundreds of pioneering companies Schonberger has studied throughout the world.