Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity Image Comics This is the first major

This is the first major work in nearly a decade by one of the world's greatest thinkers

This is a superlative

Nikita Khrushchev's secret speech of 1956 signalling the beginning of the end of Stalinist Russia

cryptic voicemails

with a vivid setting and gut-wrenching twists

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity Image Comics This is the first majorIn this long awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how