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In 1960 the best-selling cigarette brands were: Pall Mall (king-size, plain) - 14.0% Camel (plain) - 13.9% Winston (filter) - 11.0% Lucky Strike (plain) - 8.9% Kent (filter) - 8.0% Salem (menthol) - 7.4% L & M (filter) - 5.2% Marlboro (filter) - 4.6% Viceroy (filter) - 4.5% Kool (menthol, plain) - 3.1% Chesterfield (plain) - 3.1% Chesterfield (king-size, plain) - 2.6% Source: The National Archives Federal Register of the United States, published July 1, 1964, page 8337 Pall Mall was an old brand, launched in 1899 by the UK company, Black Butler

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