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The company decided to carry out a complete rebranding

In one confidential company memo, an Imperial Tobacco public relations executive wrote "the objective should be to mobilize huge numbers of people into some form of action so as to deluge the government with individual and collective expressions of protest." Back in 1994, RBH even considered getting ahead of the law by using plain packaging as a marketing tool

Justin Leventhal is a senior policy analyst for the American Consumer Institute, a nonprofit education and research organization

Soleimani, F., Dobaradaran, S., De-la-Torre, G

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"Illicit 'Manchester' cigarettes worth 2 mill smuggled as chips"