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The campaign used a cheeky humorous approach to alert consumers of Camels modern appeal as well as its long history: The ads featured a painting of a model dressed in iconic clothing from a famous decade past, but with a modern twist, like the addition of nose rings for women or stud earrings for men, tattoos, advanced modern technology like headsets and remote controls, and other strange anachronisms

The Davidoff Gold Slim is a slimmer, more elegant cigarette, which contributes to a lighter taste and smoother smoke experience compared to the classic Davidoff Gold, similar to what you might find in a premium vape

Rolling joints is an art form

More information on the impact of menthol can be found in our menthol fact sheet