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A Philip Morris exec once wrote, hitting the youth can be more efficient even though the cost to reach them is higher, because they are willing to experiment, they have more influence over others in their age group than they will later in life, and they are far more loyal to their starting brand. Quote taken from Tobacco Explained.

Oncogene 21 , 74357451 (2002)

Preliminary evidence from California indicates that this policy is limiting teens ability to buy cigarettes

Oral Oncology, 54

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Even people who do not have a history of anxiety and depression can experience improved mental health outcomes but keep in mind that this change doesnt happen overnight