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[149] FCTC marked a milestone as the first international treaty concerning a global health issue that aims to combat tobacco in multiple aspects including tobacco taxes, advertisement, trading, environmental affects, health influences, etc

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In this way, the cigarette companies could burnish their nicotine-stained image and remain among the leading advertisers on TV (even though cigarette ads had been banned from the airwaves since 1971) and in newspapers and magazines, thus inhibiting news stories in these media about the growing death toll from smoking

As a result, the application was filed and entered the substantive review phase

PMC 6589489

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