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Tobacco industry always makes tall claims about how huge the illicit tobacco problem in India is and they have been saying that it has been increasing over the years, Dr Rijo John, senior fellow at the Centre for Public Policy Research, Kochi, and one of the authors of the study, told The Indian Express
"I gained the attention of people because I was supposed to be a tough guy," he added, and he isn't wrong
This ad technique is surprisingly reminiscent of those used during the infamous tar derby, in which cigarette brands competed with one another for the lowest tar and nicotine levels
Myers noted that studies have shown that such graphic warnings are effective at informing consumers about the health risks of smoking, discouraging children and other nonsmokers from starting to smoke, and motivating smokers to quit. FDA reveals bigger, graphic warning labels for cigarette packages At least 43 other countries require such cigarette box warnings, he said
