tobacco industry advertising Smoke gets in your eyes: 20th century advertisements Tobacco Industries Targeting the Youth

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Only one member thought differently." Perlstein, Rick (2008)

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One key study conducted by Philip Morris in the 1990s linked smoking with adult initiation rituals, risk-taking, bonding with peers and the need for youth to feel like they belong to a group and can partake in "adult activity." The "Be Marlboro" campaign was created by Leo Burnett, the same advertising firm responsible for the Marlboro Man campaign that made Marlboro the world's best-selling cigarette brand and a widely-recognized brand among youth worldwide

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