1940s cigarette ads from the 20th century 1940'S FRAMED OLD GOLD CIGARETTE

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Menthol, a chemical traditionally derived from mint plants, has been a popular cigarette flavor additive for a century, marketed as a cool or fresh alternative to unflavored tobacco and even, until the 1950s, as a health remedy for scratchy throats and irritated lungs

Featured image courtesy of CNW Group/Heart and Stroke Foundation.

Tobacco companies statements were clear

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Mike Melanson, a political consultant for the Campaign for a Healthy Colorado, said the proponents hope that a significant jump in tobacco taxes will financially jolt people into quitting smoking or never taking it up