Aware of the terminal risks surrounding the cigarette business, British American Tobacco began to diversify aggressively in the 1960s
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Menthol cigarettes are also marketed toward specific social and demographic groups, including African Americans, young people and women, and are perceived by consumers to signal social group belonging. About 80% of African American smokers smoke menthol cigarettes, Cohn notes, suggesting that peer use may also influence on why menthol cigarette smoking is higher among African Americans
"We've never been approached by DSHS," Stephen Gurka said
At the very least, they should be going up in smoke
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