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Schenectady Gazette

Its recent Smokers Collection contained, along with actual smoking paraphernalia like an ashtray and cigarette case, a pin that flipped Marlboro's logo into "032c" and changed the Surgeon General's warning label"Smoking Kills"into "Smoking Kills Depression." But while cigarette branding is trending in a big way, actual smoking numbers are still trending down

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Smoke meets flower and spice settles in for the next inhale

The new warning labels are to take up the top half of a pack -- both front and back -- of cigarettes and contain "color graphics depicting the negative health consequences." Warning labels also must constitute 20 percent of advertisements.