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The harmful effects of tobacco have been known for decades

Product appeal was assessed by flavor (wintergreen, cinnamon, pomegranate)

Buttery smooth and burns cool

Alcohol functions as a depressant, reducing sexual arousal and performance in the short term

Commenting on the UK launch, Philip Morris UK and Ireland managing director Martin Inkster said: The UK launch of IQOS marks a major milestone towards achieving our objective, in the UK and globally, to replace cigarettes with non-combustible alternatives to the benefit of adult smokers, our company and wider society

18%) and corporate social responsibility (5 out of 38