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may be attractive to menthol users, minorities, women, young people

Pierce et al ., 2012

It also cannot reverse all smoking-related oral health risks

SOURCE: University of Massachusetts Amherst, news release, March 27, 2026 Copyright 2026 HealthDay

Among smokers who initially did not plan to quit smoking (48.1%), almost one half reported that they had an intention to quit after viewing the pictorial HWLs across all themes

A randomized controlled trial found that young adults who were exposed to e-cigarette advertisements had greater curiosity about, and were twice as likely to have tried e-cigarettes six months later than young adults who were not exposed to e-cigarette advertisements