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However, filters still appear able to contain capsules that when squeezed, release a flavour into the cigarette

When the 2009 Tobacco Control Act prohibited the use of modified risk health descriptors such as light, mild, or low tar in cigarettes, Marlboro circumvented the rule by changing the names of their Marlboro Light cigarettes to Marlboro Gold, while Marlboro Ultra Lights became Marlboro Silver and Marlboro Mild was renamed Marlboro Blue

References US Centers for Disease Control and Prevention

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It was a nefarious blend of brand consistency, selling a worldview, psychological lock-in, social proof, and manufactured exclusivity