He was mean

In particular, the Directive: prohibits cigarettes and roll-your-own tobacco with characterising flavours requires tobacco industry to report to EU countries on the ingredients used in tobacco products requires health warnings on tobacco and related products: combined health warnings (picture, text and information on how to stop) must cover 65% of the front and back of cigarette and roll-your-own tobacco packages sets minimum dimensions for warnings and prohibits small packages for certain tobacco products bans promotional and misleading elements on tobacco products, e-cigarettes and herbal products for smoking introduces EU-wide tracking and tracing to combat the illicit trade of tobacco products allows EU countries to prohibit internet sales of tobacco and related products sets out safety, quality and notification requirements for electronic cigarettes obliges manufacturers and importers to notify EU countries about novel tobacco products before placing them on the EU market General The Tobacco Products Directive: Key developments and press materials Implementing the Tobacco Products Directive Notifications under Article 24(3) of the Tobacco Products Directive Ingredients and emissions EU-CEG: Reporting for tobacco products, e-cigarettes and refill containers Priority list of additives Determination of characterising flavours in tobacco products List of approved laboratories [Article 4(2) of the TPD]

The evidence is clear, the risks are real, and the best choice is to quit
If you have outgrown the starter brands and want a real curve with a proper flavor hit behind it, this is your patch
SMMGP comment: Tobacco harm reduction strategies is a neglected area although we know that replacing smoking with a smokeless delivery system for the primary drug, nicotine, can reduce risks by about 99%, about the same as abstinence
That deeply rooted connection with tobacco is something Cyndi Steele knows well