However, there are concerns that e-cigarettes look 'trendy', and therefore encourage teenagers to take up smoking
While its earnings have remained essentially flat in the last eight years, the company has increased its share count by about 30% over this period
Furthermore, the market is benefiting from the broadening demographic appeal, reaching not only long-time smokers but also younger adults seeking alternatives to smoking
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We are seeing an increasing demand in multiple markets for capsule filters, mainly due to the flexibility, variety, and personalization they provide consumers, he said