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Philip Morris saw a chance to sell filtered cigarettes to men who were concerned about their health but also wanted to appear masculine

Its whats called a trade stimulator, an item certain businesses used to stimulate business

Customers prefer those brands that show interest in the quality packaging material

What has happened, the tobacco industry now that there's actually some momentum to get menthol and flavors off the market, has come up with what are we calling now

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Narrator: Here's George smoking a pack in "Seinfeld." And Chandler holding a pack in an episode of "Friends." They're also found in "Justified" and the 2019 "Breaking Bad" movie "El Camino." Shows technically have the freedom to show real brands these days for historical realism, as long as it's not a paid ad