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Nicotine and toxicant exposure among individuals using both combustible cigarettes and E-cigarettes based on level of product use
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Three factors significantly predicted abstinence: adherence to the prescribed step order (p=0.032), adherence to the recommended pace (p=0.043) and participants age (p=0.047), with older participants being more likely to succeed
One of the issues is the target of those ads, someone who is already using and is addicted to tobacco, those ads are not going to be really influential, because addiction is not going to respond to a message to quit easily, said Goldstein
Without continuous innovation to offset these challenges, long-term growth could be constrained, as user attrition can be high if devices are perceived as too complex