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Much of this early success was due to well-received launch of the NJOY KING, a disposable electronic cigarette in a package and form factor that looks like a cigarette

It found that following implementation of the law, smoking and cigarette purchases declined significantly more in Needham relative to 16 comparison communities, and concluded that this approach has the potential to reduce access and initiation among young people

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Branded packs were perceived as more harmful than standardised white packs, but standardised brown packs were perceived as equally harmful or more harmful than branded packs

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The FDAs import ban against Chinese manufacturer Elf Bar, the best-selling disposable in the U.S., demonstrates the weaknesses of the whack-a-mole approach