She and other experts believe that the big companies will market devices that simply work better, which will win over more smokers
They specifically looked at the cardiovascular effects of people who smoked one, five or twenty cigarettes per day compared to those who had never smoked
Bulletin Scientifique Publi Par l'Acadmie Impriale des Sciences de Saint-Ptersbourg / Nouvelle Serie III (in German and Russian)
Rick Owens would not be caught dead with a flum in his hands, but in a recent Interview Magazine article, he sings his praise for Japanese Marlboro Lights
One interpretation is that this indicates that pack design is less important for how boys view typical smokers, and that boys are just less interested in, and therefore less influenced by, the design of cigarette packs
Merchants of death: The American tobacco industry (1988)