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A reliable flame enhances every moment of your smoke

Also known as shisha, arghila, hookah, nargile or hubbly bubbly, the water pipe created an aura around the user who perceive it as part of social routine, a fashion statement or a hip trend

Non-MPA member film studios accounted for more than half of youth-rated movies that featured tobacco use in 2020, and on average, had more tobacco incidents per film than MPA member studio films

--nonusers of ENDS exposed to secondhand and thirdhand aerosol generated by use of these devices

The statistics are staggering, but its important to remember that behind those statistics are real people with real stories of pain and triumph

A year from now, it's going to represent your favorite memories