In just 12 or 13 years, Camel went from zero market share to 45% of all cigarettes in the late 1920s
When inhaled, the menthol produces a cooling sensation in the throat, reducing the irritation of nicotine and the harsh taste of cigarettes, essentially making the cigarettes easier to smoke
Today, many brands produce cigarettes with a cardboard or acetated mouthpiece, but Parliament was the first brand to introduce this innovation
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In the United States, tobacco use is responsible for nearly one in five deaths each year, and these are the direct effects of smoking