Refreshing Mint Flavor: The cool and crisp mint taste invigorates your senses, enhancing your smoking cessation journey
The campaign runs across a variety of media channels commonly visited by our target audience both online and offline from TV commercials, radio, paid digital media banners on sites such as EA Sports, Playwire, Bleacher Report, and Spotify to gaming platforms including Xbox and Playstation to printed paid media displayed in convenience stores and bowling alleys to Minor League Baseball, local sponsorships and events to country music artists via a branded SoundCloud playlist to social media and The Real Cost website which uses geo-targeting technology to reach the target market
We see this rather dramatically in 2005, the last year in which no cigarette tax increase took place in Hawaii that coincides with a strongly growing state economy, and again in 2008, where even though the economy had entered into recession, Hawaiian smokers acted to beat the tax increases that were certain to be coming in 2009
(New York: Hill & Wang, 2007) , p
doi: 10.1038/ismej.2010.30 9 BurchamZ
Seventeen-year-old Ines R
