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Key Activities Define business problem research objectives hypotheses Identify target segments: industry, company size, geography Map stakeholders: CXOs, procurement heads, technical buyers Develop TAM / SAM / SOM analysis Prioritize use-cases and map value chains Data Sources Industry reports, whitepapers, investor presentations Government databases and trade associations Company filings, press releases, patent databases Internal CRM and sales intelligence systems Key Outputs Market size estimates - historical and forecast Industry structure mapping - Porter's Five Forces Competitive landscape & market mapping Macro trends - regulatory and economic shifts Three Modes of Inquiry Qualitative In-depth interviews with CXOs, expert interviews with KOLs, focus groups by industry cluster - to understand pain points, buying triggers, and unmet needs
"I worried when I smoked cigarettes but I breathe a lot better now," said Chris Jones, "and I don't buy my vape pens or vape juice at Walmart, I buy toothpaste and toilet paper here." Walmart has become more responsive to current issues
Recl des TravChim des Pays-Bas 97 , 187190
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Domino: Slave labor, Manny
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