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Starting in the fall of 1944, Lucky Strike began sponsoring comedian Jack Benny's radio and television show, The Jack Benny Program , which was also introduced as The Lucky Strike Program

MAKE A PLAN Plan what you will do instead of smoking at those times when you are most likely to smoke

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Widely regarded as one of the most influential advertising campaigns of all time, the Marlboro Man increased sales by 300% in the two years since its launch

Its exact composition varies, and depends on matters such as user behavior

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