PMI's own in vivo clinical data on biomarkers of potential harm in Americans show that IQOS is not detectably different from conventional cigarettes
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Andrew Pipe, board chair of the Heart and Stroke Foundation of Canada and a smoking cessation physician in Ottawa, called the ad campaign "standard tobacco industry doublespeak." "It just speaks to the degree to which the tobacco industry swaggers around with almost complete impunity because of the timidity that public agencies have shown for decades in terms of dealing with this industry, which kills 47,000 Canadians a year," he said
little cigars and cigarillos have lower pricing in youth-dominated and minority communities, and may benefit from stricter price regulations
Incorporating evidence-based strategies such as age verification, sales restrictions, retailer education, and location limitations can also craft a strong TRL program
August 10, 1960
