with the following reduced-risk claim: Using General Snus instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis. The Tobacco Heating System (THS) 2.2, commercialized as IQOS by PMI, was the first HTP to receive FDA authorization under both PMTA (April 2019) and MRTP (July 2020) pathways
(Cutoff values are the thresholds set by laboratories or test manufacturers to determine whether a test result is positive or negative
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Read more about our science Assessing tobacco harm reduction 5 min read PMI rigorously assesses its smoke-free products to evaluate their harm-reduction potential compared with continued cigarette smoking
Image- 8 Let's continue to raise awareness about the harmful effects of tobacco and promote a smoke-free environment
The health benefits would prove illusory, but the switch to filters averted the potential loss of millions of customers