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For young Black people, the idea was that menthols were fresh and modern, according to Gardiners research, and maybe even were healthier than nonmentholated cigarettes

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It generates an aerosol residue that is fundamentally different from Tar and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.** IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive