As IQOS continues to expand its market share and revenue, the potential for it to catch up with or overtake Marlboro in brand value remains contingent on its sustained growth and further integration within PMIs overall portfolio
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"This isn't the only product that we're looking at, and this isn't the only action we're going to be taking to target youth access to tobacco products, and e-cigarettes, in particular," he said
The exercise in de-branding would be not to make things look bad, but to bring all brands packaging onto an equal footing
Unlike many other brands of cigarettes, which can be harsh and overpowering, Canadian Full cigarettes have a smooth, well-balanced taste that is easy on the throat and lungs
Best E-Liquids for Smokers Transitioning to Vaping For smokers looking to quit, choosing the right e-liquid is essential