We're in uncharted territory." Stier, whose think tank receives a small portion of its funding from Reynolds and other large tobacco companies, doesn't buy the argument that e-cigarettes could potentially start a whole new nicotine culture with kids who see smoke and think "cool." " The irony is that a tobacco company is selling a product that could help more people effectively quit, and the government is standing in the way ," Stier says, referencing the inability of e-cig companies to extoll the benefits of electronic cigarettes over traditional ones
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Conversely, another user reported the frustration of a drained electronic lighter battery during a crucial moment
In such cases, the elasticity coefficient is less than 1, reflecting that consumers are relatively priceinsensitive even a substantial price increase leads to only a small drop in sales volume
Dalila Butler is program coordinator at Prevention Institute.
