The varying sizes of packs reduces effectiveness of strong PHW as they are hardly visible on small packs of bidis and smokeless tobacco. A transition to completely standardised packaging could resolve these issues, she suggests
The logic of research like this and others like it is this: If threats of cancer, heart and lung disease, or the dangers of second- and third-hand smoke arent enough to get people to stop smoking, or to never start in the first place, then why not try appealing to peoples vanity
Plain packets are shutting the stable door after the horse has bolted
Expert Interview Arturo Perez
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Low-yield cigarettes, labeled light, low, mild, or low tar, were once marketed as safer alternatives to regular or full-flavor cigarettes