If you are using this data and know these are the type of people who are susceptible to these types of campaigns, then you literally identified the opinion leaders, first stage to spread innovation. As the industry continues to grow, Crutchfield said the grab for consumer data is about finding a way to measure the influence, reach and engagement of e-cigarette marketing. The companies are testing this on teens
Retrieved 5 November 2016
Although trace amounts have been found in e-liquid in the past, it has been in levels far lower than in combustible cigarette smoke
Since research suggests only about 6% of quit attempts succeed long-term, the study estimates that at least 100,000 of those who tried will probably succeed
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Smoke Composition : Vaporized e-liquid contains fewer harmful chemicals but may result in slower nicotine uptake