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ISBN 978-0-14-014305-8
If both types of products had been in the market, the students mainly indicated that they would have preferred plain packs over the branded ones, provided they were of the same brand: Moderator: What if they're both (referring to the branded package and the plain pack) on the shelf, which one would you choose? Participant: It actually depends on its brand. Moderator: Suppose they are the same brand, the same brand that you smoke, just look at the design. Participant: I suppose I'd take the second one [referring to the plain package]. (Male, smoker) Perceptions about the pictorials The participants indicated that the pictorials on the plain packages were more eye-catching and vivid, compared to the branded ones
Virago: Well, my dance card is full, so what are you gonna do
Compared to Manchester, Mevius feels a bit cleaner and more polished
It has also been used for centuries as a natural expectorant (cleans the lungs), to reduce inflammation, muscle tension, and hyperactivity and to create repulsion against the flavour of tobacco
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