The goals of the campaign were to educate the target audience by increasing awareness and understanding of the dangers of smokeless tobacco use and to create cognitive dissonance so they will rethink their relationship with smokeless tobacco and decrease their intent to use it
With twenty-eight million smokers or 12% of the country, half of them are living with a smoking-related disease
1Device Cost Heated Tobacco: HNB devices tend to have a higher upfront cost due to precision heating technology
Nicotine poses particular risks to developing brains, and research consistently showed that most adult smokers started before age 21
The cigarette filter is 100% biodegradable thanks to natural, ecological raw materials and production processes
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