The Australian framework established specifications that many subsequent laws have replicated: Color: Pantone 448C (a dark olive-brown, widely described as the worlds ugliest color) Typography: Brand names in Lucida Sans or Helvetica, maximum 14-point size Prohibited: All logos, brand imagery, embossing, decorative foil, distinctive shapes Countries that followed with their own plain packaging legislation: As of 2026, 25 countries have active plain packaging requirements, with 14 more , including Botswana, Colombia, and South Africa , in various stages of legislative consideration
However, policies must be written carefully to include definitions that encompass e-cigarettes so that they are not exempted from regulations around advertising, marketing, and warning labeling
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In addition, other tobacco companies use processed stems, reconstituted sheet tobacco and add other inexpensive, lower grade compounds
Results Prevalence of English on packs First, we analyzed the text on pack fronts that was neither brand name nor health-warning label
glo 1st generation Brand: glo Device name: 1st generation Category: Heated Product (HP) Launched: December 2016 In December 2016, we expanded our multi-category portfolio of reduced-risk* products with the launch of our first Heated Product glo