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This is a genuine 1974 Winston "the BOX" embossed cigarette counter display sign, produced by the R. J. Reynolds Tobacco Company of Winston-Salem, North Carolina, and marked directly on the piece as Litho. in U.S.A. the copyright line "1974 R. J. Reynolds Tobacco Company" is printed plainly across the base, which is exactly how we can date it with confidence. It measures 11.25 x 8.75 inches, a compact, countertop-friendly footprint built to command a small patch of real estate without overwhelming it. The design is a deep-relief, embossed color lithograph nothing about it lays flat. A bold navy-blue field anchors the composition, with "the" script-lettered in white cursive above a massive, three-dimensionally embossed red "BOX," each letter raised and shadowed so it genuinely looks sculpted rather than printed. Beside it, a Winston pack rendered in full color white body, red-and-gold banding, the Winston script in deep maroon, "20 FILTER CIGARETTES" and "FULL-RICH TOBACCO FLAVOR" spelled out beneath it sits with its crush-proof flip-top lid thrown open, a fan of gold-filtered cigarettes standing at attention inside, each one embossed enough to catch a shadow of its own. Underneath the whole scene, a rich, wood-grained octagonal pedestal is rendered in warm brown tones, giving the pack the illusion of resting on a genuine tabletop rather than a printed backdrop. Tucked into the corner, small and unobtrusive, sits the federally mandated Surgeon General's warning, printed exactly as the law of the era required. This is New Old Stock (NOS) meaning it comes from a piece that never went to work behind a register, never got taped up, tacked down, or handled across a decade of shop shifts
But taspo isnt long for this world
market maintains a dominant yet evolving role in shaping North Americas cigarette lighter industry
[1] Since the Australian government won the court cases, several other countries have enacted plain packaging laws
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