Key findings of the report: Plain packaging substantially decreased appeal of cigarette packs After the introduction of plain packaging in Canada, 45% of smokers reported that they disliked the look of their cigarette pack, compared to 29% before the law Unlike other ITC countries that introduced new pictorial warnings at the same time as plain packaging, the salience of Canadas 8-year old pictorial warnings did not increase after plain packaging Canada did not implement changes to its large pictorial health warnings (PHWs) at the time of implementation of plain packaging
A doubling also occurred among U.S
The folks at John Middleton realized that many smokers were actually willing to try a pipe to get the magnificent aroma that regular cigs could not provide them with
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Following its success in Germany, where it became the fastest-growing cigarette product since launch, Paramount has also gained traction in other European markets
"Smoking, smoking cessation, and lung cancer in the UK since 1950: combination of national statistics with two case-control studies"
