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Retrieved January 11, 2016

However, often after the final design of the cigarette box, certain types of cellophanes are used as covers

The Yellow Flame Butane Insert stays true to Zippos roots in form and function with its familiar striking action and produces an odorless yellow flame that adds versatility to any Zippo collection

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The above ad campaign was brilliantly parodied in Mad magazine, below: The L&M Moment L&Ms ad gimmick was the L&M moment , a time to relax with an L&M cigarette after a long day or a quiet moment

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