These include: use clear, well-defined images to reduce confusion in identifying and understanding graphic images increase the size of graphic warnings on the front of the pack to improve readership (which had declined since 2000) improve readership of the side of pack by simplifying the text and including content such as tips to quit, larger Quitline number and/or simplified ingredients information refresh the existing health warnings, introduce new warnings and add new images to existing text warnings to reduce overexposure and ensure the impact of the message is sustained ensure that text messages are simple and clear by using non-technical language and choosing appropriate font style and size further use of statistics in text warnings to increase the sense of urgency, use pronouns to personalise the messages and introduce messages that relate to social consequences align graphic images used on cigarette packs with other media forms such as television campaigns use graphic health warnings on other tobacco products such as cigars sold individually and on water pipes introduce plain packaging to remove conflict and competition between the pack design and health warnings
MARK BRODIE : Save the public radio
"But it is a right, people can smoke just like they can drink and have guns, it's just that the government is being a bit more controlling in terms of creating parameters in which people can engage in this marginalized behavior." Public smoking policies tend to reflect the attitudes of the community, which means the fate of airport smoking lounges increasingly rests in the hands of their hometowns' lawmakers
Ebert, Roger (April 14, 1971)
Biomarkers of tobacco exposure or harm: Application to clinical and epidemiological studies
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