The effort combined an aggressive, asymmetric strategy including a bold campaign on racial justice, along with disciplined message development, coalition coordination, paid and earned media, direct voter communication, and a statewide bus tour and press strategy to keep the focus on protecting kids and exposing the tobacco industrys long history of targeting young people and communities of color with flavored products, including menthol
This is related to years of marketing experience and packaging psychology
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[2] : 429, Fig.1 In the face of imminent violent death, the health harms of cigarettes became less of a concern, and there was public support for drives to get cigarettes to the front lines
