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A successful campaign playing on loyalty and identity was the "rather fight than switch" campaign, in which the makeup the models wore made it seem as if they had black eyes, by implication from a fight with smokers of other cigarettes (campaign by a subsidiary of American Tobacco Company, now owned by British American Tobacco)

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Prevalence of smoking in prisons Prevalence rates of smoking in detention facilities reported in literature varies according to the setting, the country and the study population

In 1997 the smallest of the big five US tobacco companies (the Liggett Group) admitted that it had raised the nicotine content in cigarettes to increase their addictiveness ( Health Psychology: Theory, Research and Practice )

We see these over and over. Similar explosions with e-cigarettes have been reported across the country